The restaurant industry has seen major technology changes in recent years, from online ordering platforms to mobile apps and self-service kiosks. Despite these innovations, a new report shows that a large number of diners still prefer to contact their favorite restaurants the old fashion way: by calling.
According to the report, 42% of diners still opt to call in their orders. Many say that it is difficult to know which online ordering link is preferred by the restaurant. Others say that they find it easier to communicate their orders over the phone, especially if they have specific dietary requirements or if they want to make changes to the menu items.
Restaurants have noticed the importance of phone orders and have implemented strategies to make the process easy for customers. Some stores have dedicated phone lines for ordering, while others have staff members who are trained to take orders efficiently and accurately. Even more are moving to call deflection tools to help customers without increasing the number of staff needed to answer phones.
However, the rise of digital ordering has not gone unnoticed, and many restaurants have invested heavily in online and mobile ordering systems. These systems offer convenience and ease of use, allowing customers to place orders quickly and efficiently from their mobile devices or computers. Most importantly for the restaurant, they don’t need to speak to every single customer to take an order.
Despite the popularity of digital ordering, it seems that phone orders are here to stay. As such, restaurants will need to continue to offer both phone and digital ordering options to cater to the diverse needs of their customers. This is where call deflection/auto attendant can come in handy. By automatically answering customer questions and texting them website links when they call, restaurants and diners get the best of both worlds.
StrideQ’s call deflection tool is a prime example of this trend. It allows customers to call and speak with restaurants, while decreasing the number of times the phone rings in the store by over 40%
The restaurant industry and diner preferences are always changing. It is important to remember that customers like choices when it comes to placing their orders. By offering a range of options, including phone and digital ordering, and using smart automation, restaurants can maximize their earning potential.
StrideQ allows restaurants to try their tool for free. To learn more about how restaurants are saving money while getting more orders, start your free trial today by going to: StrideQ.com